Get found online - not just by Google, but by AI too

A website is only useful if people can actually find it.

These days, that doesn’t just mean showing up in Google results - it means being picked up by AI search tools like ChatGPT and Google’s new AI Overviews.

If your content isn’t written clearly, usefully and in the right structure, you risk being invisible. I can help you create content that makes sense to humans and to AI - so when people search for businesses like yours, you stand a better chance of showing up.

SEO-friendly content

Structured with headings, keywords and meta descriptions

AI-ready

Content structured for easy scanning & re-use by Google AI & ChatGPT

In your voice

Professional, clear, natural and true to you

Results focused

Designed to help clients find you

Why content matters now

Google still matters!

People still type questions into Google every day. Search-friendly blogs and service pages help you show up there.

AI is changing search

Tools like ChatGPT, Perplexity and Google AI Overviews now ‘read’ websites and summarise answers. If your site has clear, structured content, it’s more likely to be included in those summaries.

Your clients are searching differently

Instead of scrolling through 10 websites, people now often just read the AI answer. If you’re not in the mix, you might not be found at all.

Packages & pricing

  • Blog Article

    From £180

    800–1,200 words, planned, written and uploaded to your site.

    Includes:

    • All content written
    • Inclusion of stock/your imagery
    • Alt text on images
    • Formatting
    • Internal and external links, where required
    • Meta descriptions and basic SEO
    • Publishing, tagging & categorisation

  • Two Articles

    From £340

    Two articles or blog pieces of 800–1,200 words, planned, written and uploaded to your site.

    Includes:

    • All content written
    • Inclusion of stock/your imagery
    • Alt text on images
    • Formatting
    • Internal and external links, where required
    • Meta descriptions and basic SEO
    • Publishing, tagging & categorisation

  • Three Articles

    From £480

    Three articles or blog pieces of 800–1,200 words, planned, written and uploaded to your site.

    Includes:

    • All content written
    • Inclusion of stock/your imagery
    • Alt text on images
    • Formatting
    • Internal and external links, where required
    • Meta descriptions and basic SEO
    • Publishing, tagging & categorisation

Simple, straightforward process

Here’s what working together looks like:

Consultation & plan

We agree on topics that will help clients find you (e.g. “How to choose a piano teacher in Cardiff” or “5 questions to ask before hiring an events consultant”).

1    

2 

Write & review

I create a clear, SEO-friendly article in your brand voice. You review it and suggest any amends.

Publish

I format and publish it on your Squarespace site, with all the SEO basics.

3 

4 

Grow

Over time, more content means more chances to show up in search - human and AI.

Why me?

I’m an award-winning writer with over a decade of experience creating content that works in the real world.

My background spans a wide range of industries — from biosciences and product design to tourism, storage, and even book cover design — which means I know how to adapt tone and approach to very different audiences.

That mix of commercial acumen and creative skill helps me understand not just how to write well, but how to write content that supports your business goals.

I also know the landscape is changing. With AI search tools like ChatGPT and Google AI Overviews reshaping how people find information, content has to work harder and smarter. My focus is on helping normal businesses and sole traders cut through with websites and articles that are clear, credible, and optimised for both humans and AI.

Let’s make your site
work harder

Content doesn’t have to be complicated. I’ll write blogs and pages that make your business easy to find and simple to trust. Email me or use the form and I’ll be back in touch quickly.

hello@megspinstheweb.com

FAQs

  • Blog articles start from £180 each, including writing, formatting, SEO optimisation and uploading to your site. Bundle options are available if you want to order more than one at a time.

  • If you want people to actually find your website, then yes 🙂

    A blog adds new, searchable content to your site and gives you more chances to appear in Google and AI search results. It also helps you answer client questions before they even ask.

  • Not at all. Blogging has changed, but it’s still one of the best ways for small businesses to get found online. These days, it’s less about long diary-style posts and more about clear, useful answers to real client questions. Google and AI tools still rely heavily on written content - so if your website doesn’t have it, you’re missing opportunities to be discovered.

  • Video is brilliant for social media and building personal connection, but search engines and AI tools still lean on written content (for now). The two work best together: blogs help you show up in search, while videos can bring your brand to life once people find you. If video isn’t your thing yet, written content is still the most accessible, reliable way to start growing your visibility.

  • AI tools like ChatGPT and Google AI Overviews scan websites to pull out clear, useful answers. If your content is well-structured, written simply, and includes the right cues, it’s more likely to be featured. That’s what I focus on when writing for you.

  • Not necessarily. We’ll plan them together. I can suggest topics based on your industry and what people are searching for (e.g. “5 things to ask before hiring an events consultant”), or you can give me questions you often get from clients. Using your own anecdotal FAQs is usually the best place to start!

  • Yes. I’ll write in a tone that matches your business - professional but natural. No generic blog-filler, just clear content that feels like it came from you. It’s the structure and how you lay out the content (and whether you answer the question your audience may have searched) that matters to the AI and search engines, so your tone of voice can (and should!) absolutely still come through.

  • Usually 1–2 weeks, depending on length and complexity. If you’re ordering a bundle, I can schedule delivery to keep content going out regularly over a few months.